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Walk to Work Week 2012

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By: NHS Ealing

Original Bid

Event will involve staff promoting the week by carrying some of the resources such as the shoe bags, a number of displays and an information stand, with notification emails, and messages distributed around sites, and I am hoping to coincide it with the launch of some ramblers route maps which we are currently in the process of developing to encourage staff to walk between sites, rather than using their cars.

Post Event Feedback

For National Walk to Work week - in Ealing we hosted a display at the main PCT building, and then a display at the Ealing Council building (a third site had to be cancelled last minute).

We sent out email notifications prior to walk to work week, and also during walk to work week to inform and motivate staff.

During the week itself at our displays, we promoted local walk routes (via maps), the living streets and walkit websites and the ways in which people could participate in walk to work week, whether it be via the website or via the completion of hard copies of the record card which we had on the display. We also left a box in a central place into which staff could return their completed record cards at the end of the week.

In terms of participation -unfortunately this was far lower than we anticipated, although some of those did undertake a number of steps / minutes / miles, it appears that those that did participate were quite determined walkers. Unfortunately our participants numbered no more than 20 across the borough.

While feedback received focussed on the name of the week - with a number of people saying that they were unable to walk to work, and if the week had been called "Walk Week" it would have been more inclusive. An additional factor during that week was poor weather which we believe had an impact.

We would like to promote the walk to work week next year - but there would be some things that we would do differently, while there are some things out of our control (such as weather, the cancellation of the 3rd site and so on).

14/05/2012
completed
£200
Louise Taylor, Public Health Specialist: Long Term Conditions and Physical Activity, TaylorLo@ealing.gov.uk